Establishing Your Brand Online with the Benefits of Video
Regular readers of our blog know that video content is an essential part of any digital marketing strategy. But you need to do more than post some videos on your website. Video is exploding across every major social media platform. Now is the time to expand your video presence to Facebook, Instagram, YouTube, LinkedIn, and other social media sites. Here’s why:
- Videos are more engaging than static content and lead to greater engagement—The algorithms of major social media platforms give great weight to video content because it holds a viewer’s attention for a longer period of time. That means more consumers are likely to see your video content show up in their feeds. Videos help consumers feel connected to brands and products and can go a long way toward humanizing the purchase of goods or services.
- Video is hugely popular—In 2018, over half of all consumers requested more video content on the sites they visited. One study found that the average internet user watched nearly seven hours of video every week. Users look for it on every social media platform. People also like to share videos more than written content, so more video content can cause your exposure to grow exponentially.
- Video can be used over and over—Entire videos can be posted sequentially on a number of platforms, or you can edit out snippets of a former video and include them in a follow-up, or use them to enhance a blog. Producing a single video can improve your visibility to multiple audiences across a range of social media outlets.
- Video is an essential tool for appealing to millennials and Gen Z users—More than half of those in these demographics say they couldn’t live without video in their daily lives. The best place to appeal to this crowd is TikTok, where nearly half of the users are under the age of 24.
- Pictures are powerful—The most effective sales presentations are visual. It’s much harder to close your eyes than it is to plug your ears or simply turn off the sound around you. We’re all drawn to videos and visual media, particularly when there’s any type of movement on the screen. You want users to focus on your message? Deliver it in a video.
Let GetLegal Help Maximize Your Social Media Video Impact
At GetLegal, we offer attorneys and law firms nationwide more than 20 years of proven experience in digital marketing. We provide comprehensive video production services, including scripting, filming, editing, on-screen graphics, and posting. We can also assist you with full website development, including custom content and design, as well as search engine optimization (SEO), social media campaigns, directory listings, and online reputation management. To learn how we can help you generate more potential clients for your practice, go to https://glpbpro.wpengine.com/ or call us at 1-877-359-7077.
