How Directory Profiles Can Help Lawyers Build Their Practice
The digital world offers a wide range of tools for growing a law practice, from well-optimized websites to social media platforms. One of the most cost-effective ways to reach new clients is through online legal directory listings.
What Is an Online Directory Listing?
An online directory is a service that allows you to be listed among a number of businesses that offer a specific service. Some directories will give you a basic listing at no cost, but many offer additional features at a cost. The information you can post will vary but typically includes your firm name, address, and contact information, including phone number and email address. It’s common for a directory listing to include a link to your website or social media accounts, a description of the types of services you provide, your hours of operation, and even photos or videos.
Why Is It Important to Get Listed in Online Attorney Directories?
You may be thinking—why should I take the time (and potential expense) to list my firm in an online directory? Won’t my potential clients simply find me with a Google search? They might, but their chances of finding you are vastly improved if you get yourself listed in digital directories. That’s because Google, Yahoo!, Bing, and other search engines all pull information from online directories to determine where your firm appears on the results page when someone searches for you. The more credible directories your firm is found in, the better you should perform with search engines.
In addition, many paid directories allow you to include as many practice areas as you wish, and you can include a link to your own website from each practice area, thereby increasing your site’s number of inbound links. The more inbound links you have, the better your site should perform with search engines. Links for multiple practice areas also cast a wider net, increasing the number of potential clients who might click through from your directory listing to your website.
What Are Other Benefits of Online Legal Directory Listings?
While the SEO benefits alone make online directories a powerful tool for building a law practice, there are other benefits of multiple directory listings:
- They can help build trust with existing and potential clients— There’s a perception that attorneys listed in a directory must meet certain minimum criteria to be there. With many directories, that’s true. However, listings in any online directory carry a bit of prestige and can enhance your credibility.
- Listings can be used to demonstrate your knowledge and expertise— Directories often allow you to post blogs, articles, or links to videos that can establish you as an authority in a particular area of the law
- Listings can help you build a referral-based business— Other law firms and small business owners often turn to online directories to find legal counsel
Let GetLegal Help You Use Directory Listings to Build Your Client Base
At GetLegal, we offer attorneys and law firms nationwide more than 20 years of proven experience in digital marketing. We provide a comprehensive array of online tools to help you connect with and bring in more paying clients, including full website development with custom content and design, video production, search engine optimization, social media campaigns, directory listings, and online reputation management. To learn how we can help you generate more potential clients for your practice, go to https://glpbpro.wpengine.com/ or call us at 1-817-359-7077.
