If you have spent any time looking at online legal marketing services, you might wonder what differentiates the service providers. They all offer information on current laws; they all promise to help market your business. But while their services may look the same at first glance, their approaches and their depth of experience can be very different. Not all online legal marketing services use attorneys to write their legal content. If you want a legal marketing service that represents both your practice and the law as fully and precisely as possible, look for a service whose writers really know the law, and who really know your business.
Benjamin Franklin claimed, “An investment in knowledge pays the best interest.” When it comes to your firm website, investing in knowledge is more important than a clean layout or eye-catching graphics. When someone types a phrase into a search engine – “how can I modify a child support agreement?” or even “family lawyers in my area” – that isn’t the only issue on their mind. They want to know who to turn to for help. If your website comes up in a search for attorneys, you need to distinguish yourself quickly. You need to show visitors to your site that you have the right experience and the right approach to help them. To this end, you need content that will educate visitors about your practice and persuade them that you can handle their problem. That’s where GetLegal can help.
At some point, you’ve probably heard the advice, “Write what you know.” At GetLegal, that’s exactly what we do:
- All our writers and editors are lawyers, with degrees from top law schools and years of practice in a range of fields, so we understand the nuances of law and the complexities of practice.
- We stay up-to-date with current legal developments . . . and with how social and political trends can affect the law.
- We are experienced researchers and writers with backgrounds in online marketing.
- We work with SEO experts to ensure that your content is not only thorough and accurate, but that it is attractive to search engines.
When you partner with us, our writers will not only help you devise an effective marketing strategy, but we will understand and enhance your content in a way that other online services simply cannot. We write what we know, and we get it right.
GetLegal offers a range of services and strategies to support your business:
- We can outline your areas of practice (immigration, employment, family law, etc.) and specific services you offer (drafting agreements, litigating cases, negotiating).
- We can draw attention to your years of experience, bar memberships, boards and committees, as well as your philosophy of practice.
- We can help you to set up, or refine, a blog that showcases your experience and expertise, crafting posts that perform well in searches and provide useful information.
We know what works because we have been in your shoes.
If you are just dipping a toe into the waters of online marketing, or if you’re looking to take your website to the next level, invest in knowledge. To learn more about how we can make that investment in knowledge pay off, call us at 817-359-7030 or use our convenient online form.