Tested Ways to Build Your Client Base with Online Reviews
When looking for legal representation, most people find it important to get recommendations from others. A glowing testimonial can immediately instill a sense of trust and a confidence that your rights will be protected.
As an attorney, you understand the power of online reviews. The key question, though, is how to ensure a consistent flow of positive reviews and then get those reviews seen by potential clients.
Ask for Favorable Reviews
You’ll find greater success with a proactive approach to asking clients to write and post favorable reviews. Pick three or four clients for whom you’ve obtained great results. Send each an email, asking for a few brief thoughts about their experience. Better yet, call and get their observations by phone. Prepare a draft version of a testimonial, using their words as much as possible, and send them a copy. Once they approve the review, post it on your website. If you have an active social media marketing campaign, also post your reviews on Facebook, YouTube, and other platforms.
As a general rule, avoid using a client’s name in a review, unless they insist. Potential clients will be drawn less to a name than to a demographic. For example, you can expect a more favorable response if you describe the reviewer as “an injured pedestrian” rather than giving their name.
Use a Proven Reputation Management Tool
A well-designed reputation management product should include all the tools you need to manage and promote positive online reviews. GetLegal’s Catalyst online reputation management tool lets you:
- collect, review, and consolidate all online reviews from major social media sites in a single online location, which will typically rank higher in search engines;
- receive email notification of new online reviews;
- gather client testimonials and feedback via a mobile device, with the capability to immediately input it to your digital marketing;
- automatically request positive reviews from existing clients; and
- collect client email addresses in a single place to use for review requests and marketing campaigns.
At GetLegal, we have more than 20 years’ experience providing digital marketing services to attorneys and law firms across the United States. We provide a broad array of products and services, including website development, search engine optimization, social media campaigns, reputation management, directory listings, customized content, and full video production capabilities. For more information about how we can help you use the power of positive online reviews, call a 1-817-359-7030.