Social Media Marketing For Law Firms
It’s not enough anymore to simply have a good website. An effective online marketing plan also requires a well-designed and executed social media campaign. Studies show that 95% of adults under the age of 34 follow a brand via social media, and almost three-quarters of them are likely to recommend a service provider based on a good social media experience. When you launch a new page on your website, one of the most effective ways to drive traffic to that page is with a well-placed social media post. Social media posts also can improve your site’s ranking in search engine results.
Establishing a Strong Social Media Presence
At GetLegal, we have extensive social media capability for our clients. We can target social media audiences by demographics or interests or upload a list of contacts. We will prepare regular custom posts to Facebook, Instagram, Twitter, and LinkedIn, and we can create and place ads on a wide range of social media platforms to either generate leads or enhance your branding.
Our Comprehensive Approach to Online Marketing
At GetLegal, we look at many factors when managing your social media marketing:
- How will the link fare on Google’s Quality Score?
- Is the link placed on a site and page that are relevant to your practice?
- What is the best anchor text (words where the link appears)?
- Are the links from a wide range of sources?
Customized Paid Social Media Campaigns
At GetLegal, we bring unparalleled experience to the creation, development, and administration of paid social media marketing programs. We start by conducting a thorough analysis of your organic search performance, and the level of competition in your area of practice, in order to determine whether a paid social media campaign will produce a positive return on your investment. If we conclude that it will, then we’ll work closely with you to evaluate and identify your target market, formulate effective strategies, launch your campaign, and monitor the results.
We use high-level analytics and offline tracking to ensure accurate and precise management of your advertising expenses, thereby maximizing your ROI. We can build and implement paid social media campaigns on all platforms, including Facebook, Instagram, Google, Bing, Twitter, and LinkedIn.