Strategies You Can Use to Drive Traffic to Your Website
Search engine optimization (SEO) is an essential component of any successful digital marketing plan. A well-conceived SEO strategy will bring the right kinds of potential clients to your website or social media, where you can provide them with information to persuade them to contact you. The unique challenges that come with an immigration practice require a focused SEO strategy that effectively appeals to potential clients from a wide range of backgrounds.
Targeting Your Specific Audience
One of the fundamental rules of search engine optimization is that the more specific you are, the more effective your website will be at getting you clients. Using generic or broad terms may result in a lot of traffic, but relatively few visitors will become clients. For example, simply using the keywords “immigration attorney” or “Dallas immigration lawyer” may get you a lot of traffic, but it’s a shotgun approach. Hundreds of potential clients might contact you, but only a handful will have problems you can profitably resolve.
When identifying keywords and phrases, focus your efforts on “long-tail keywords,” which are longer phrases that can help you stand out from the pack. For example, “H-1 visa immigration lawyer in the DFW Metroplex” is a long-tail keyword/phrase—”immigration attorney” is not. Now, you don’t want to just string together a bunch of immigration-related words because that’s not how people use search engines. Your goal is to try to match keywords or phrases that a potential client will type into the search box.
When trying to identify keywords and key phrases, it’s in your best interest to work with a proven and knowledgeable SEO professional. An SEO specialist typically has access to tools that can quickly determine which keywords and phrases will perform well with search engines. An SEO pro will help you select primary and secondary keywords and phrases to maximize your chances of appearing high on a search engine results page.
Other Strategies to Optimize the Web Presence of Your Immigration Practice
The words you include on your website can make a big difference, but there are other solid strategies to maximize your online visibility:
- Fully complete your Google Business Profile and update it on a regular basis.
- Regularly post informative blogs about important topics related to immigration law.
- Review the usability of your website on both desktop and mobile devices. A poorly functioning website will lose you a lot of potential business.
- Take opportunities to create backlinks. Look for ways to place links on other sites that will send potential clients to your website.
- Linking out to other relevant websites from your site also improves the SEO value of your content.
Let GetLegal Help You Market Your Immigration Law Practice
At GetLegal, we offer attorneys and law firms nationwide more than 20 years of proven experience in digital marketing. We provide a comprehensive array of online tools to help you bring in more paying clients, including video production, custom content and design, search engine optimization (SEO), social media campaigns, directory listings, and online reputation management. To learn how we can help you find more potential clients for your practice, go to https://www.getlegalpracticebuilder.com/ or call us at 1-877-359-7077.