Reinvigorating an Existing Website Campaign
Attorneys come to us with websites that just aren’t working for them. Bad copy. Design gone wrong. Broken links. Hard to load. No SEO. Comatose tech people. How do you start to fix things?
Learn how your website can pack a punch with integrity; call us today at 817-359-7030. Request a website audit review at no charge.
We guarantee that we can improve on your site, and have done so for hundreds of clients in situations similar to yours. Our work has resulted in increased traffic and conversion for our clients. When we say we partner with you to help you attract, engage, and retain clients, we stand by our word.
Don’t Reinvent Your Site – Just Give It a Facelift
For a website to perform well, every aspect must be in working order and follow current trends and best practices. You do not need to start over every time you want to update your site. And there is no single way that makes every law firm website work. Indeed, it takes thorough research and a clearly defined strategy to best improve upon an already existing website.
At GetLegal Practice Builder, we offer online marketing solutions that cover all the bases. Here are some of the many areas we assess during an intensive website audit when clients tell us they get few site visits or little-to-no conversion:
Is the website design welcoming, intriguing or engaging? Does it prominently display contact information and calls to action? Does the imagery convey the right message?
Is the website content written at an easy-to-understand, engaging level? Does it convey the right balance of information and marketing messages? Does it include actionable steps for a prospective client to follow? Is the content compelling, likeable and shareable? We can make your pages are sticky, meaning that users stay on your site for longer than 15 seconds – the average length of time it takes for a user to click to the next site on the list.
Is the back end of the site full of unnecessary or outdated coding? How quickly does your site load? Any internal linking or navigational errors – nothing gets a user off a page faster.
Is the site easy to navigate? Is the layout easy to understand? Can people find the information they need quickly?
SEO and SEM
Do you have a keyword-rich site? Are you getting found when potential clients are seeking a lawyer in your practice area? How does your site rank in search? What’s working and what needs editing for keywords? Does your website appear on Page 1 of Google rankings?
Customized Online Marketing Solutions for Increased Leads
Once we analyze all aspects of your site, we will create a tailored plan of action that will help address any issues. We never follow a cookie-cutter approach, but instead make sure to customize our approach to fit the individualized needs of each lawyer or law firm client.
A Success Story
A boutique law firm was paying a large sum of money to a marketing company to help garner traffic, increase leads and see a large return on investment. What that law firm got instead was barely any traffic (no more than 600 visitors a year), low quality content and few updates. When this firm came to us, we created a customized, ongoing online solution that has since increased traffic to nearly 5,000 visitors each year.