Maximize Your Mobile Presence in 2021

Increase the Visibility of Your Digital Marketing

Optimizing your online presence for mobile technology—it seems that everyone is touting the virtues of tailoring your digital marketing for smartphones and tablets. Is it just a fad or the present and future of online marketing? Let’s take a look at the data regarding mobile use, as well as what you need to effectively appeal to mobile users.

The Statistics Indicate That Mobile Is Here to Stay

Mobile has consistently grown in market share over the past five years, officially becoming the primary mode by which consumers searched online in 2020. Current data shows that more than half of all online browsing is done on mobile devices, and about four of every ten purchases are made on mobile devices. Other statistics that support the permanent move from desktop to mobile include:

• More than 90% of consumers who search for goods or services on a mobile device make a related purchase.
• Nine of every ten consumers would recommend a company’s goods or services to others if they have a positive mobile experience.
• Nearly half of all consumers say they would discontinue using a brand or service if they have a bad mobile experience, and nearly six in ten would not recommend the goods or services of a company with a poorly-designed mobile website.
• Even when consumers buy something in a store, more than two-thirds go on a mobile device to learn more about the goods or services.

What Makes for a Great Mobile Browsing Experience?

Now that you understand the need to optimize your digital marketing for mobile, the next question is obvious—what exactly does that mean? What are the components of a web presence that’s effectively optimized for mobile? Here’s what you want:

• An attractive layout—The first impression of any website visitor—mobile or desktop—is visual. If the initial impression is not favorable, a prospective client may never get to the substantive content. Choose a color palette that conveys your message and is appealing to the eye. Make it easy to read or review your website, and be certain everything fits on the screen.
• Easy navigation—In the industry, this is known as “usability.” Your mobile site should be intuitive and easy to navigate. If users can’t quickly figure out how to get where they want to go, they’ll probably hit the back button and find a site that’s easier to use.
• Content that’s short and sweet—Web visitors typically don’t want to read a lot of text on a single page. Short headers and bulleted lists make for much easier reading. If you need to include more content, break it down. It’s better to have five pages of 300 words than one page of 1,500.
• Rapid load times—Web users expect information almost instantaneously. If it takes more than a few seconds for a page to load, a user is likely to back out and find another site.
• Accessibility—Make certain that people from different demographics—young, older, disabled—can quickly find the information they need. Try to keep written content to a 10th-grade reading level.