Strategies for Standing Out from the Competition
In today’s legal market, it’s no exaggeration to recognize that you’ll need an online presence if you have any realistic expectation of success. While a website is a must, it’s really just a start. To effectively compete in the cutthroat world of personal injury litigation, you need a comprehensive digital approach. Let’s look at what that entails.
A Well-Written and Fully Optimized Website
A website is still an essential component of a successful online strategy. It may be a source of leads, with potential clients arriving at your website as part of an online search. It may, on the other hand, be where potential clients go to learn more about you—about the types of cases you handle, about your past successes, and about why they can trust you to help them.
If you want to be found online, you need to remember one simple maxim—”content is king.” Though Google’s algorithm takes a number of factors into account, it’s still your content that drives everything. You want fresh, targeted content that answers some basic questions—what you do, where you are located, and why you are different. You want to combine content that informs prospective clients with content that performs well with search engines.
Take Advantage of “Google My Business”
If you’ve ever searched for local goods or services in Google, you’ve seen the map that comes up on the first page of the search results, with a number of businesses appearing both on the map and in the list immediately below the map. Those businesses appear there because they have taken advantage of their “Google My Business” listing. To maximize your potential for being found in a similar search, you need to fully complete your listing, making certain you include detailed information about your practice. Most important, ask former satisfied clients to write a review for you on Google. It will help boost your ranking.
Get Listed in Legal Directories
When a prospective client searches for an attorney online, they typically get a “search engine results page,” or SERP that includes both law firm websites and online legal directories. Those directories are often more appealing to persons at the beginning of a search, as they allow for easier comparison of the potential services available. Directory listings are a highly affordable and effective way to increase your online visibility.
Go Mobile
Approximately half of all consumers start a search for goods or services on a mobile device. If you’re not optimized for mobile, though, you may be found on a handheld device but immediately dropped for a competitor whose site is easier to navigate on a phone or tablet.
Be Willing to Pay for Position
Ever notice that the listings at the top of a search engine results page typically have the word “Ad” in front of the link? That’s because those businesses have paid for that position. It’s known as “Pay-Per-Click,” or PPC. It may or may not make sense for your practice, based on a wide range of factors. Talk to an experienced online marketing expert to determine what’s right for you.
Contact GetLegal to Start Building Your Personal Injury Practice
At GetLegal, we bring more than 20 years of digital marketing experience to lawyers and law firms across the nation, offering a comprehensive set of tools to help you build your client base online. We provide website development (with custom content), search engine optimization, full video production capability, social media marketing, reputation management, and directory listings. We will work closely with you to create a unique and effective strategy to build your practice. To learn more, go to https://glpbpro.wpengine.com/ or call 1-817-359-7077.
