Website content is an important part of every attorney’s advertising and marketing efforts. Mobile use accounts for 50% of all traffic on the internet, which means that half of your site visitors are viewing your site on mobile devices rather than more powerful laptop and desktop computers. If users are unable to access your website content quickly and easily, they are likely to continue their search elsewhere. In response to this shift in consumer preference, search engines are seeking to implement efficient ways to improve the user experience on mobile devices. The AMP project, led by Google, is a mobile-content distribution initiative targeted at making the mobile internet more user-friendly. AMP optimizes internet content for mobile devices, allowing faster load times in order to, give your clients a better experience.
The Basics
With the evolution of technology, mobile-user expectations are steadily rising. In order to ensure visitors remain engaged on a website, the content must be administered in easily-digestible formats. Accelerated Mobile Pages, or AMP, is the purest and most simplified version of your website’s mobile content. It is a coding framework that aims to allow your firm’s website to load as fast as possible on all mobile devices. This is accomplished by only displaying necessary content, while getting rid of the clunky elements that affect overall speed and performance.
Why Is It Necessary?
AMP is essential because it allows potential clients to find the information they want without the distractions or complications of viewing a traditionally-formatted website on a mobile device. If you have ever compared loading speeds on your phone with those of your computer, you likely saw a drastic difference. AMP pages are capable of loading at significantly faster speeds than standard mobile webpages, which encourages visitors to continue to engage with your content. Simply put, using AMP ensures your mobile web content will load at lightning speed, giving you a better chance of converting mobile users into new clients.
In addition to faster loading speeds, AMP improves the usability and accessibility of your site in other ways. Your website’s search-result ranking is influenced by various factors. Two of those factors are mobile usability and the speed at which pages load. Websites utilizing AMP specifications are automatically ranked above search results that do not. This special treatment from Google is an added benefit that increases the visibility of your firm’s website. Users will see AMP symbols in blue next to their search results. Websites with these symbols see the number of visitors increase and, as a result, have more returning customers.
Tracking visitor data is another necessary tool for your practice. AMP provides you with options to enable automatic tracking of your website’s visitor data. These options let you know the number of people visiting your site, how many clicks are received on each video and link, and the number of returning users. This data helps you better understand which aspects of your marketing plan are working.
GetLegal AMP Services
GetLegal can help setup your firm’s AMP website. To receive a quote and further information, call the GetLegal offices today.
