Social Media Increases Your Visibility and Brings in New Clients
As an attorney, your time is money. For many lawyers, that makes it especially difficult to get involved in Facebook, Twitter, and other social media outlets since they can quickly consume a lot of that precious time. But social media is an increasingly important component of a comprehensive digital marketing strategy. Research shows that potential law firm clients spend, on average, more than a quarter of every hour on some social media platform and that almost half of all traffic to law firm websites is driven there by LinkedIn.
It’s essential to understand, though, that an effective social media strategy involves more than blogging. While blogs are extremely important, they demonstrate your knowledge and elevate consumer confidence in your abilities, the importance of other social media platforms centers on their ability to allow you to engage with prospective clients. People prefer to do business with people they know and trust. Communicating with someone via Facebook, Twitter, or other social media platforms can build that relationship, even if it’s a digital one.
Putting yourself out there on social media offers another significant benefit in a law firm marketing plan: It can break the stereotype that you’re inaccessible. It’s one of the key messages that most attorneys want to convey—that clients can bring their problems to you, that you’ll listen, and that you’ll care. Unfortunately, there aren’t many ways for lawyers to do that. Facebook, Twitter, and other social media outlets allow you to connect on a human level, making it far less intimidating for potential clients to contact you.
Social Media Can Build Your Practice
Let’s look at some specific ways that some of the different social media sites can help increase your client base:
- Facebook—Facebook can help bolster your practice in a number of ways:
- You can create and post video content that puts a face to your name, creates a human element of your practice, and informs your prospective client base, thereby establishing you as a thought leader
- You can start a Facebook group focused on a specific legal issue, on an area of practice, or on an unrelated topic. Membership in a group is a powerful tool for establishing credibility and building trust. As you build a relationship with the other members, they’ll have increased trust and be inclined to either contact you directly or refer friends and family to you.
- You can be in direct communication with prospective clients, addressing preliminary questions or concerns and setting yourself up as the go-to person to resolve a legal problem.
- You can enhance traffic to your website through Facebook advertising.
- Twitter—Like Facebook, Twitter also offers great potential to enlarge your practice:
- If you can establish a significant following on Twitter, you can quickly be perceived as a thought leader in your practice area.
- Twitter can be the ultimate networking tool, getting your name in front of thousands of potential clients.
- Twitter is an easy way to quickly disseminate information, so you can be proactive in responding to legal issues in the news, again reinforcing your role as a knowledgeable and experienced practitioner.
- Because of its relaxed atmosphere, Twitter may be the most effective social media tool for helping you engage with prospective clients.
- Google+—This social media site lets you create a compelling profile for view by other attorneys and potential clients. You can also participate in a wide range of “communities.” Google+ also allows you to:
- Increase search engine optimization and traffic to your website.
- Provide timely information to prospective clients and others.
- LinkedIn—LinkedIn has long been the most frequently used social media platform for attorneys and that still rings true today:
- LinkedIn is extremely effective for networking with attorneys outside of your area of practice.
- LinkedIn offers regular articles and information across a wide range of disciplines, including marketing, so that you can stay abreast of trends and changes.
GetLegal Helps You Benefit from a Social Media Strategy
At GetLegal, we bring a comprehensive knowledge of social media marketing to lawyers and law firms across the country. To learn more about how we can enhance your firm’s online presence, call us at 877-359-7077 or use our convenient online form.