Reaching Potential Clients Where They Are
It’s estimated that more than two-thirds of all people on the planet use a smartphone. Furthermore, mobile device users account for nearly 60% of all internet traffic. What if you could target your advertising to potential clients based on their actual location at the moment they view your ad? You might show up in an online search conducted by a person just down the road who needs your services. There’s good news—you can target advertising to mobile users geographically through geotargeting technology.
What Is Geotargeting?
Also referred to as “geotargeted advertising,” geotargeting allows you to tailor your online advertising based on the location and behavior of the user. The content a specific user sees will vary, based on either an automated or assumed determination of their geographic coordinates. With geotargeting, mobile device users are exposed to advertising for businesses near their location.
How Does Geotargeting Work?
Geotargeting is done either through an app or with the use of software. The app or software must first detect the user’s location. That’s generally done one of two ways—with the GPS feature on the mobile device, or by reference to cell towers. If the geotargeting is done through an app, it uses the “location-based marketing” feature of the app. That typically requires that the user opt into location services on the specific app.
You don’t need to have an app, though, to benefit from geotargeting. Software exists that allows you to target your online advertising. Such targeting can take various forms:
- Location targeting—Similar to what happens when a user opts into the location services on an app, this feature of geotargeting software lets you know exactly where a user is when a search is conducted.
- Audience targeting—This approach focuses your advertising on people who have visited a specific brand or category within a certain time period, or who have been in a specific location during a certain time period.
- Weather targeting—This approach allows you to target potential customers based on current weather conditions.
Why You Should Consider Using Geotargeting
When a potential client looks for legal services online, one of the first things they want to know is whether it will be easy for them to come see you. With geotargeting, you can market to prospective clients based on where they are and let them know that you’re nearby. This ability to be selective about who sees your advertising allows you to more effectively allocate your marketing resources.
Let GetLegal Help You Target Your Advertising
At GetLegal, we provide a wide range of digital marketing services to lawyers and law firms nationwide, with a broad array of tools to help you strengthen your legal practice, from full-service website development (with custom content and design) and search engine optimization to full video production capability, directory placements, online reputation management tools, and social media campaigns. To take advantage of our 20+ years of experience, go to https://glpbpro.wpengine.com/ or call 1-877-359-7077.
