Digital Tools to Effectively Promote and Manage Client Referrals
Bundled Products Help You Identify, Target, Secure, and Manage Referral-Based Business
There are many benefits to obtaining new clients through referrals. Those new clients come to you because of a trusted relationship they have with another person, and that trust typically carries over to their relationship with you. Because you don’t have to compete with other attorneys for referral-based clients, they generally require little time or expense. But how do you make referrals a meaningful component of your marketing strategy, and how do you track and manage referrals once they start coming in? GetLegal’s digital referral product addresses all those concerns.
The GetLegal Digital Referral Program
GetLegal’s referral product gives you tools to quickly identify those clients with the potential to provide solid referrals, so you can target them and make them ambassadors of your practice. With the referral tool, you can secure referrals through social media sites or directly through mail or messaging applications. You can customize e-mails for marketing purposes or design unique landing pages to garner referrals and strengthen your online branding. The system also includes an effective way to track both incoming referrals and conversions, so you can allocate resources where they’ll have the most impact. You’ll also have the ability to offer rewards and incentives to clients who refer new business to you.
The referral product features a state-of-the-art dashboard that provides immediate notice of new referrals. That notice allows you to follow up with a prospective client as soon as possible, improving your chances of engagement. Your notifications can be accessed on a desktop or mobile app.
If you’re extremely busy with your practice, you can fully automate a referral campaign in which prospective clients receive timely communications from you. The tool allows you to monitor every step of the process, so you can make adjustments to enhance referrals, if necessary.
The digital referral tool comes bundled with two additional products to help build your practice—an online chat function for real-time communication, and an AI-driven virtual receptionist to field all your calls.
Contact GetLegal to Learn More About Our Digital Referral Tool
At GetLegal, we have provided a broad range of digital marketing services and products to attorneys and law firms across the United States for more than two decades. We can advise and assist you with website development, search engine optimization, social media campaigns, online reputation management, directory listings, customized content, and full video production. To learn about our new bundled products featuring online management of referrals, chat services, and a virtual receptionist, contact us online or call 817-359-7030.