Why It's Not a Good Idea to Write Your Own Website Content There's an old maxim that says an attorney who represents themself in court has a fool for a client. Though it won't necessarily make you a fool, there's a significant risk that if you choose to write your own website content, you won't maximize the potential effectiveness … [Read more...]
Effective Strategies for Appearing in Google’s Featured Snippets
Improve Your Website Visibility by Optimizing for Snippet Boxes When you ask Google a direct question, you’ll see a box at the top of the search engine results page that attempts to provide the best answer to that question. That boxed content is known as a “featured snippet” and offers your website a rare opportunity for high … [Read more...]
How Content Writers Familiar with SEO Strategies Can Boost Your Online Visibility
Professionals Who Write with Search Engines in Mind Can Help Clients Find You When you’re mounting an online campaign to build your client base, it’s important to view it as a two-step process: Driving traffic to your site—You may have an important message to deliver to prospective clients, but first they have to find you … [Read more...]
