Recommendations for Building Your Legal Practice Online in the New Year In today's digital world, the landscape can change overnight. If you want to stay relevant, you need to carefully monitor both user trends and marketing developments, and you need to be proactive about adapting your approach to maximize online visibility. Over … [Read more...]
Build Your Client Base by Adding Long-Form Content Online
What Is Long-Form Content? How Can It Help Build Your Practice? It's long been believed that the best content online is short and succinct. We've been told that online consumers want quick answers and won't take the time to read anything more than a few paragraphs. Instead, they'll hit the back button and look for web content that … [Read more...]
The Power of Social Media to Build Your Law Practice
The Ways an Effective Social Media Campaign Can Enhance Your Bottom Line In today’s highly competitive legal marketplace, it’s unlikely you can succeed without a well-conceived and carefully implemented social media campaign, one that takes advantage of the access to prospective new clients offered by Facebook, Instagram, … [Read more...]
Mistakes to Avoid in Social Media Marketing
Basic Blunders That Can Doom a Social Media Campaign There are countless reasons for social media marketing to be a key component of your online visibility efforts. Compared with other approaches, it can be a cost effective and natural way to engage with potential clients. As a general rule, it's easier for existing and potential … [Read more...]
