Current Strategies to Maximize Your Online Visibility The future is here—AI, or artificial intelligence, is now being used to help marketers and businesses improve their visibility in search engines. What is AI? How is it being used to improve performance online and how can you compete? What Is Artificial … [Read more...]
Google’s Core Web Vitals
How to Maximize Search Engine Performance in 2023 In the highly competitive practice of law, it's essential that you have a well-conceived and properly executed digital marketing strategy. A key component of that involves taking the right steps to maximize your ranking with Google. Sometimes that can feel like shooting in the … [Read more...]
Make Certain Your Website Is Set Up for Google’s New Page Experience
Steps to Get Maximum Benefit from Google’s Upgrade In May 2020, Google announced that it would go live with a new ranking algorithm at some point in 2021, with new rankings based on a set of metrics called Core Web Vitals. That data will measure how users perceive the experience of interacting with your webpages. The overall … [Read more...]
Multi-Location Search Engine Optimization (SEO) Strategies
How to Improve Online Visibility When Your Law Firm Has Multiple Offices When you're trying to build your legal practice online, it's essential to target your potential client base geographically. Your prospective clients need to know where you're located, to make certain they can easily visit your offices. The more specific you … [Read more...]
The Importance of Voice Search Optimization
Why You Should Consider Optimizing Your Law Firm's Online Content for Voice Search Online experts project that, within a year, approximately half of all online searches will be initiated by voice requests, and about a third will involve no screen at all. Nearly half of all adults worldwide conduct a vocal search every day. The … [Read more...]
