If you have spent any time looking at online legal marketing services, you might wonder what differentiates the service providers. They all offer information on current laws; they all promise to help market your business. But while their services may look the same at first glance, their approaches and their depth of experience can … [Read more...]
The Importance of Online Reviews and How to Manage Them Effectively
How to Accentuate the Positive and Eliminate the Negative in Online Reviews Whoever coined the old adage about "sticks and stones" clearly never tried to build a law practice online. In the world of social media and online reviews, what people say, and what prospective clients read about you, can make or break your practice. A … [Read more...]
GetLegal to Make Joint Presentation with Google at New Jersey Association for Justice Seminar
GetLegal is proud that Google has agreed to join our panel presentation on Internet Do's and Don'ts at the 2018 Boardwalk Seminar next month in Atlantic City, New Jersey. GetLegal was invited to join the panel by a co-chair of the conference and longtime GetLegal customer. Jeffrey A. Rattikin, GetLegal's President and Co-Visionary, … [Read more...]
Internet Do’s and Don’ts for Attorneys: Creating an Effective Online Presence
Make the Most of Your Online Legal Marketing Let's face it—without an effective online presence, you're going to find it difficult, if not impossible, to compete for clients in today's marketplace. Whether you're just putting together a comprehensive internet marketing plan, or you've concluded that your existing efforts need to … [Read more...]
Grow Your Practice with Spanish Content
Tapping into the Market of Over 40 Million Native Spanish Speakers in the United States Native Spanish speakers make up 12% of the U.S. population, a consumer group of more than 40 million Americans. That's an estimated annual purchasing power of almost a trillion dollars. Only a small fraction of U.S. attorneys speak Spanish, so … [Read more...]
The GetLegal Attorney Directory – Get Listed, Get Found
Using a GetLegal Directory Listing as Part of Your Comprehensive Online-marketing Strategy Online consumers can find you in a variety of ways, from social media to a website to a directory listing. Directory listings have long been touted as simple, low-cost, low-maintenance ways to beef up your online presence. There's no doubt … [Read more...]
GetLegal’s Professional Video Services – Tailored to Meet Your Needs
The internet is a visual medium. To maximize the benefits of an online marketing campaign, you need compelling images that engage and inform your web visitors. There's no better way to make a good first impression than with a professional video. Prospective clients want to put a face to your name, and video can do that in a way … [Read more...]
The Importance of a Comprehensive Web-based Campaign
To maximize the power of your online marketing approach, you need to integrate a wide range of essential components such as content, video, design, social media, mobile capability, reputation management, and more. But your campaign won't be very effective if you do it in piece-meal fashion. Every aspect of your strategy is … [Read more...]
The Best Way to Enhance Your Online Presence in 2018? With Video!
To market your law practice in today's world, it's no longer a question of whether or not you have an online presence—it's about how effectively you leverage your website, social media exposure and other digital media. As online marketing continues to evolve, one trend looms above all others—the explosive growth and impact of video … [Read more...]
Effective Content for Your Law Firm’s Website
There's an oft-quoted maxim in online marketing—content is king! More than any other factor—more than search engine optimization, design or functionality—what will bring visitors to your website and convert them to clients are the words on every page of your website. The Fundamentals of Online Content Strategy The first thing to … [Read more...]