How to Build Your Solo or Small Law Firm Practice Large law firms have extensive advertising budgets and the support of an active in-house marketing team or outside firm. When you're running a solo practice or a small firm, you typically can't afford such luxuries. That doesn't mean, however, that you can't effectively compete … [Read more...]
How to Optimize Online Marketing for Local Searching in 2023
Tips for Ensuring That Potential Clients See Your Online Advertising With most law practices, it's essential to focus your marketing efforts locally. When someone looks for legal counsel online, one of the first things they want to know is that it will be easy for them to visit your offices. Accordingly, your marketing and … [Read more...]
Five Proven Lead Generation Strategies for Attorneys
Strategies to Effectively Build a Legal Practice Building a client base for your law practice doesn’t just happen by itself. You may get a few clients from word of mouth or by putting your name on a sign. Real growth, though, requires a process. You need to effectively generate leads, then convert those leads to clients. The … [Read more...]
A Step-by-Step Guide to Optimizing Your Law Firm Website
Online Marketing Strategies for Maximizing Your Visibility In the practice of law in the 21st century, you're always looking for cost-effective ways to bring in new clients. With estimates that nearly half of all consumers looking for legal services begin their search online, it makes sense that your time, energy, and attention … [Read more...]
Digital Marketing Trends for 2022
Recommendations for Building Your Legal Practice Online in the New Year In today's digital world, the landscape can change overnight. If you want to stay relevant, you need to carefully monitor both user trends and marketing developments, and you need to be proactive about adapting your approach to maximize online visibility. Over … [Read more...]
Online Strategies for Building Your Practice During the Holidays
Taking the Right Measures to Maximize Your Online Visibility For a variety of reasons, from reluctance to be in a crowd during the pandemic to the increasing ease with which consumers can get just about anything online, the past 12 months have seen an explosion in eCommerce and online shopping for goods and services. Though the … [Read more...]
Building Your Practice with an Email Marketing Campaign
How a Well-Constructed and Well-Managed Email Campaign Can Increase Your Return on Investment Looking for a digital strategy to increase visibility to your practice? An affordable way to connect to targeted leads and effectively convert them to clients? Though it may feel old-school in the social media world, a well-planned and … [Read more...]
Tips for Marketing Your Small or Startup Law Firm Online
Strategies Tailored to the Needs of Small and Fledgling Practices When you have a small or solo practice, or are just starting a new firm, you likely won't have the same options available to large or well-established firms. In most instances, you simply won't have the resources available to mount a broad and extensively visible … [Read more...]
Optimizing Your Digital Marketing for Voice Search
Steps You Can Take to Increase Visibility in Voice-activated Searches Though the first voice recognition devices were created in the early 1950s, it's been only in the last few years that the practice has become widespread. With the advent of Siri, Alexa, Google Assistant and others, voice-activated searches are increasing … [Read more...]
The Five Best Gifts for Your Law Practice for the Holidays
The holidays are here—a time of giving, when our thoughts turn to ways we can make the lives of others a bit better. This year, why not include your law practice among the recipients of your generosity? Here are a few gifts you can give your business to help ensure a happier and healthier New Year: 1. Give your website a new … [Read more...]
