Recommendations for Building Your Legal Practice Online in the New Year In today's digital world, the landscape can change overnight. If you want to stay relevant, you need to carefully monitor both user trends and marketing developments, and you need to be proactive about adapting your approach to maximize online visibility. Over … [Read more...]
Online Strategies for Building Your Practice During the Holidays
Taking the Right Measures to Maximize Your Online Visibility For a variety of reasons, from reluctance to be in a crowd during the pandemic to the increasing ease with which consumers can get just about anything online, the past 12 months have seen an explosion in eCommerce and online shopping for goods and services. Though the … [Read more...]
Building Your Practice with an Email Marketing Campaign
How a Well-Constructed and Well-Managed Email Campaign Can Increase Your Return on Investment Looking for a digital strategy to increase visibility to your practice? An affordable way to connect to targeted leads and effectively convert them to clients? Though it may feel old-school in the social media world, a well-planned and … [Read more...]
Tips for Marketing Your Small or Startup Law Firm Online
Strategies Tailored to the Needs of Small and Fledgling Practices When you have a small or solo practice, or are just starting a new firm, you likely won't have the same options available to large or well-established firms. In most instances, you simply won't have the resources available to mount a broad and extensively visible … [Read more...]
Optimizing Your Digital Marketing for Voice Search
Steps You Can Take to Increase Visibility in Voice-activated Searches Though the first voice recognition devices were created in the early 1950s, it's been only in the last few years that the practice has become widespread. With the advent of Siri, Alexa, Google Assistant and others, voice-activated searches are increasing … [Read more...]
The Five Best Gifts for Your Law Practice for the Holidays
The holidays are here—a time of giving, when our thoughts turn to ways we can make the lives of others a bit better. This year, why not include your law practice among the recipients of your generosity? Here are a few gifts you can give your business to help ensure a happier and healthier New Year: 1. Give your website a new … [Read more...]
Building Your Practice through an Online Directory Placement
The Benefits of a Listing in GetLegal's Online Directory There are many components to an effective digital marketing campaign—a well-optimized and user-friendly website, a comprehensive social media strategy, compelling and informative videos, just to name a few. But an often overlooked, though effective (and essential), part of … [Read more...]
Developing an Effective Content Marketing Strategy for Your Law Practice
How to Get the Best Return on Investment with Your Content Marketing With any online marketing campaign, there are many components to consider, including social media platforms, video, reputation management, directories, and search engine optimization. In the final analysis, though, nothing is more important than your … [Read more...]
Leverage Video to Build Your Law Firm Client Base
Why You Should Consider Optimizing Your Law Firm's Online Content for Voice Search The research on the power of online video marketing is compelling. Studies show that it can improve "click-through" rates by as much as 300 percent. In one study, nine of every ten web visitors admitted that video played a factor in their … [Read more...]
The Importance of Lead Response Time
Why You Need to Communicate Quickly with a Potential Client You may have a powerful and engaging online presence, using all the cutting edge tools—search engine optimization, video, social media marketing, live chat—but still find that you're not adding a lot of clients to your practice. Chances are it's tied to one simple … [Read more...]
