Business-to-Business Marketing Patterns Expected to Continue in New Year According to research, B2B leads often cost more than $100 per lead. Nearly threequarters of all B2B consumers conduct extensive online research before making any offline purchase. It's critical, then, if you are engaged in any B2B marketing efforts to have a … [Read more...]

There's an oft-quoted maxim in online marketing—content is king! More than any other factor—more than search engine optimization, design or functionality—what will bring visitors to your website and convert them to clients are the words on every page of your website. The Fundamentals of Online Content Strategy The first thing to … [Read more...]