Digital Strategies to Build Your Client Base When you're running your own law practice, you're wearing every hat. It can be exciting, exhausting and a little scary at times. When you have to do it all, you want tried and true strategies to help you build your client base. Of course, in today's world, that equates to online or … [Read more...]
Google’s Core Web Vitals
How to Maximize Search Engine Performance in 2023 In the highly competitive practice of law, it's essential that you have a well-conceived and properly executed digital marketing strategy. A key component of that involves taking the right steps to maximize your ranking with Google. Sometimes that can feel like shooting in the … [Read more...]
Voice Search SEO Strategies for 2023
Improving Your Performance When Potential Clients Use Voice-Activated Search The future is today—with the increasing sophistication of voice-recognition technology, more and more consumers are using Siri, Alexa, and other apps to conduct online searches using vocal commands. One study found that 40% of all internet users in the … [Read more...]
E-A-T: Google’s Recipe for Better Search Performance
How Important Is Google E-A-T for Your Website's Search Engine Optimization? Since Google became the world's predominant search engine, online marketers have searched for the secrets of how to rank highly in search results. Although the company guards its actual algorithm as though it were Fort Knox gold, Google has issued some … [Read more...]
Developing an Effective Online Content Marketing Strategy
A Guide to Creating Strong Digital Marketing Content For the life of the internet, content has been king, and that maxim holds true today. To increase your online visibility, to convert website visitors to leads, to build a solid client base digitally, you need compelling content that draws prospective clients in, answers their … [Read more...]
Current Trends in Search Engine Optimization for Attorneys
Ensuring Your Digital Marketing Strategy Is Up-to-Date To market a law practice and build a client base in today's world, you must have a digital presence. And to be effective, your online marketing must be fully optimized. Search engine optimization (SEO) is a dynamic and ever-changing process. It takes effort to stay current … [Read more...]
Using Digital Analytics to Build Your Law Firm’s Client Base
How Measuring the Effectiveness of Online Marketing Can Help Grow Your Practice You've just opened your own law practice… Maybe you've just passed the bar and have always wanted to be your own boss. Or maybe you've been with a firm for a while but have finally decided to strike out on your own. You've worked hard to put all the … [Read more...]
SEM Services for Attorneys
Search Engine Marketing Strategies to Build Your Practice Creating an effective digital marketing campaign for your law practice requires more than simply putting up a website and posting occasionally on social media platforms. Even with high quality content that informs web visitors, you need to know that your online presence is … [Read more...]
Strategies for Law Firm Link Building
Maximize Your Visibility with Backlinks In the highly competitive market for legal services, you need to keep your eyes open for cost-effective strategies to give you an edge. One of the most powerful ways to do that is through link building, where potential clients are driven to your site through inbound links from other … [Read more...]
The Benefits of Email Marketing for Your Law Firm
Essential Components of a Successful Email Campaign Though email has been with us since the inception of the digital marketing age, it remains one of the most cost-effective ways to build any business, including a law practice. Among the many benefits of a targeted and well-constructed email marketing campaign are: The … [Read more...]
