How a Well-Constructed and Well-Managed Email Campaign Can Increase Your Return on Investment
Looking for a digital strategy to increase visibility to your practice? An affordable way to connect to targeted leads and effectively convert them to clients? Though it may feel old-school in the social media world, a well-planned and well-executed email campaign can give you an unmatched return on investment without a significant outlay of cash.
Email Campaigns Consistently Produce a Higher ROI Than Social Media Campaign
According to Litmus, in 2020, there was no form of digital marketing that compared with email—for every dollar spent on a campaign, marketers saw a return of $36! The Content Marketing Institute reported, in its 2020 B2B survey of North American benchmarks, budgets, and trends, that email was the most effective way to nurture an existing lead and convert it to a customer. Surprisingly, email offers a better ROI across a wide range of demographics, including with Millennials and Gen Z-ers, with nearly 60% of consumers between the ages of 18 and 34 acknowledging that they use emails as their preferred way to communicate with brands and sellers.
Still not convinced? Consider the following statistics, compiled by OptinMaster:
- Nearly half a billion more people use email than use social media.
- The conversion rate for email is more than three times that of social media.
- Three times as many promos run through emails than on social media.
- The average ROI for social media advertising is about 95%, whereas email offers a whopping 4400% ROI.
You Don’t Need a Lot of Capital or Time to Mount an Email Campaign
Of course, one of the reasons the use of email has such an impressive ROI is that it’s pretty inexpensive to mount a campaign. A number of providers offer free plans, and there are many that are available for less than $10 per month.
Furthermore, with an email campaign, you can check responses when you have time, whereas a social media campaign typically requires more constant monitoring.
Use Email as One Component of a Multichannel Marketing Campaign
An email campaign works best when combined with other online marketing tools to appeal to prospective clients across a broad spectrum. Use targeted emails to direct potential leads to your website, social media, and other channels. With an email, though, you don’t want to link to your website’s home page. Instead, direct your prospect to a landing page that dives deeper into the topic of the email. You’ve already convinced your potential client to take the next step, so don’t send them back to the beginning!
In addition, your email campaign won’t be anywhere near as effective if you’re not optimized for mobile viewing. Nearly half of all consumers read their emails on a mobile device. Of those who do, four out of five read them on a cellphone.
Let GetLegal Help You Develop New Business with an Email Campaign
At GetLegal, we have provided a broad range of digital marketing services and products to attorneys and law firms across the United States for over 20 years, from website development and search engine optimization to social media and email campaigns, reputation management, directory listings, full video production capabilities, and website development with fully customized content. To learn how we can help you increase your visibility and bring in more business through the effective use of email, go to https://www.getlegal.com/ or call 1-817-359-7077.