Engage Potential Clients With Content and Watch Your Leads Grow
From the moment the internet opened for business, content has worn the crown, driving visibility and rankings in search engines. It’s long been known that Google and other search engines give greater weight to fresh and relevant content and that keywords and phrases play a primary role in getting people to your website. In addition, basic marketing strategies dictate that persuasive content that answers the web visitor’s questions will significantly increase the likelihood of conversion—getting that prospective client to call or send an email.
But the amount of time a potential client spends on your website also affects conversion:
- The more time a person spends on your site, the more invested they feel, and the more willing they are to contact you.
- The more time a person spends on your site, the more they feel like they know (and potentially trust) you.
- The more time a person spends on your site, the more likely they are to find information that is compelling and convinces them to contact you.
Statistics support the consensus that interactive content boosts return on investment for online marketing:
- More than four of five marketers believe that interactive content more effectively engages the user than static content.
- Two of every three online marketing professionals say they have seen greater audience engagement on sites with interactive content.
So how do you ensure that your bounce rate (the percentage of web visitors who leave your site after viewing only one page) is as low as it can be? One answer—interactive content.
What Is Interactive Content?
Simply put, interactive content is any content on your site—text, graphics, charts, games, questionnaires, etc.—that calls for active engagement or participation from the web visitor. Instead of passively reading about your practice or experience, your potential clients can participate in an exchange, which can quickly create a sense of participation and belonging, becoming the first step toward building trust and confidence.
Examples of Interactive Content
Interactive content can take an almost infinite variety of forms. The key is that the web visitor must have the opportunity to engage. It’s also extremely helpful if there are strong incentives to engage. Interactive content may take the form of online presentations, interactive quizzes, clickable infographics, interactive eBooks, case studies, or simple landing pages. You may include entertaining quizzes about unusual laws or test a visitor’s knowledge of some aspect of the legal system. You might include a basic primer on some area of specialty, where visitors can click on icons to get more information.
Let GetLegal Create Custom Interactive Content for Your Website
At GetLegal, we have been leading providers of digital marketing solutions for attorneys and law firms for more than two decades, offering a range of tools, including website development, search engine optimization, social media campaigns, reputation management, directory listings, video production, and custom content. To learn more about the benefits of interactive content or for help integrating engaging content into your website, go to https://glpbpro.wpengine.com/ or call 1-817-359-7077.
