How to Build Your Solo or Small Law Firm Practice Large law firms have extensive advertising budgets and the support of an active in-house marketing team or outside firm. When you're running a solo practice or a small firm, you typically can't afford such luxuries. That doesn't mean, however, that you can't effectively compete … [Read more...]
Pay-Per-Click Strategies for Law Firms
Tips for Mounting a Successful PPC Campaign If you're starting a new law firm, or looking to build your existing firm's client base in today's market, you need to commit a significant part of your advertising budget to digital marketing. Studies show that nearly two out of every three prospective clients (people in need of legal … [Read more...]
Using Video Content on Social Media
Establishing Your Brand Online with the Benefits of Video Regular readers of our blog know that video content is an essential part of any digital marketing strategy. But you need to do more than post some videos on your website. Video is exploding across every major social media platform. Now is the time to expand your video … [Read more...]
How You Can Compete in the Age of AI-Written Marketing Content
Current Strategies to Maximize Your Online Visibility The future is here—AI, or artificial intelligence, is now being used to help marketers and businesses improve their visibility in search engines. What is AI? How is it being used to improve performance online and how can you compete? What Is Artificial … [Read more...]
Video Marketing Strategies in 2023
How Online Videos Can Help Increase Your Visibility This Year According to a recent study, more than 90% of internet users worldwide watch at least one video very week. Video accounts for a whopping 82% of all global internet traffic, with the average user watching nearly an hour and a half of video online daily. If your digital … [Read more...]
Google’s Core Web Vitals
How to Maximize Search Engine Performance in 2023 In the highly competitive practice of law, it's essential that you have a well-conceived and properly executed digital marketing strategy. A key component of that involves taking the right steps to maximize your ranking with Google. Sometimes that can feel like shooting in the … [Read more...]
Wishing You And Yours A Merry Christmas & Happy New Year
How to Optimize Online Marketing for Local Searching in 2023
Tips for Ensuring That Potential Clients See Your Online Advertising With most law practices, it's essential to focus your marketing efforts locally. When someone looks for legal counsel online, one of the first things they want to know is that it will be easy for them to visit your offices. Accordingly, your marketing and … [Read more...]
Geotargeting: Best Practices
Reaching Potential Clients Where They Are It's estimated that more than two-thirds of all people on the planet use a smartphone. Furthermore, mobile device users account for nearly 60% of all internet traffic. What if you could target your advertising to potential clients based on their actual location at the moment they view your … [Read more...]
