Common Mistakes Small Law Firms Make When Marketing Their Services To succeed as a solo practitioner, you must wear every hat—not only that of attorney, but also client service representative and marketer. If you're like most lawyers, you hope that new business will come through client referrals based on successful outcomes. … [Read more...]
How the Right Legal Marketing Partner Can Help Maximize Your Firm’s ROI
The Importance of Finding the Right Professionals To Build Your Practice In the legal profession, as in many fields, success often depends on relationships. Key relationships include those with your clients, associates, and business partners. Perhaps no relationship plays a more critical role in your firm's growth and success than … [Read more...]
The Best Legal Research Tools for Your Practice
The Best Free and Legal Research Platforms Legal research—there’s probably nothing more important to your practice, but it can be tedious and time-consuming, not to mention expensive. It’s okay to spend a few extra dollars, provided the tool you purchase allows you to do the research effectively and efficiently. But there may … [Read more...]
Should You Consider Threads for Your Law Practice
The Advantages and Disadvantages of the New Social Media Tool Meta, the company that brought you Instagram, has released a new social media tool designed to rival and compete with industry giant Twitter (now rebranded as X). Should you consider integrating Threads into your law firm’s social media marketing campaign? What are the … [Read more...]
Top Five Digital Marketing Strategies for Lawyers
Using the Power of the Internet to Build Your Client Base There’s no way around it—if you want to build a thriving law practice in today’s world, you need a comprehensive and effective digital marketing plan. However, you don’t need to have everything completely mapped out before you start getting the benefit of online marketing. … [Read more...]
Tips for Marketing a Criminal Defense Law Practice
Effective Strategies for Building Your Client Base You’re starting a new criminal law practice and you know that you need an effective marketing plan if you hope to stand out from the competition. Criminal defense is one of the most competitive types of law practice, so many others will be out there offering the same services as … [Read more...]
Search Engine Optimization for Immigration Law Firms
Strategies You Can Use to Drive Traffic to Your Website Search engine optimization (SEO) is an essential component of any successful digital marketing plan. A well-conceived SEO strategy will bring the right kinds of potential clients to your website or social media, where you can provide them with information to persuade them to … [Read more...]
Writing Online Content for Law Firm Websites
The Key Elements of Effective Digital Content If you hope to build a law practice in the 21st century, you need an online presence. You'll need more than an attractive website or a social media account, though. In the highly competitive world of online marketing, content is king. That includes images and videos to be sure, but … [Read more...]
10 Ways AI Can Help with Legal Marketing
Use the Power of Artificial Intelligence to Build Your Legal Practice Artificial Intelligence, or AI, has been with us a long time, mostly working behind the scenes to make our lives easier. If you own or operate any type of smart technology, use a digital personal assistant, or have a social media account, you’ve felt the impact … [Read more...]
Content-Writing Tips for Lawyers
The Benefits of Fresh Content In the 21st-century digital world, where change continues to accelerate, there’s at least one constant—content is still king. Even with all the cool digital tools available to bolster digital marketing efforts, the most important thing in the final analysis is still what you convey via your website, … [Read more...]
