We are sending holiday cheer to you in the hopes that you and your family have a very Merry Christmas and a healthy New Year. As we look forward to 2022 we humbly pray that the new year brings a new sense of peace and joy as we enter the new year ready for a return to normalcy and prosperity. Merry Christmas & Happy New Year … [Read more...]
Digital Marketing Trends for 2022
Recommendations for Building Your Legal Practice Online in the New Year In today's digital world, the landscape can change overnight. If you want to stay relevant, you need to carefully monitor both user trends and marketing developments, and you need to be proactive about adapting your approach to maximize online visibility. Over … [Read more...]
Online Strategies for Building Your Practice During the Holidays
Taking the Right Measures to Maximize Your Online Visibility For a variety of reasons, from reluctance to be in a crowd during the pandemic to the increasing ease with which consumers can get just about anything online, the past 12 months have seen an explosion in eCommerce and online shopping for goods and services. Though the … [Read more...]
Happy Thanksgiving
This Thanksgiving, we are immensely grateful, that with all the changes in our world, we have friends and family with whom we can gather. Let us take time this year to live in gratitude for the bounty we experience all around us. … [Read more...]
Build Your Client Base by Adding Long-Form Content Online
What Is Long-Form Content? How Can It Help Build Your Practice? It's long been believed that the best content online is short and succinct. We've been told that online consumers want quick answers and won't take the time to read anything more than a few paragraphs. Instead, they'll hit the back button and look for web content that … [Read more...]
Building Your Practice with an Email Marketing Campaign
How a Well-Constructed and Well-Managed Email Campaign Can Increase Your Return on Investment Looking for a digital strategy to increase visibility to your practice? An affordable way to connect to targeted leads and effectively convert them to clients? Though it may feel old-school in the social media world, a well-planned and … [Read more...]
Happy Halloween!
The Importance of Optimizing Your Website for Voice-Activated Search
How Voice-Activated Search Is Changing the Way People Use the Internet How to Optimize Your Website to Respond to the Growth in Voice-Activated Search Statistics show that one in three web searches on any given day are done without a screen, as users make spoken requests for information from a device. More than half of all … [Read more...]
Build Your Law Practice With Interactive Content
Engage Potential Clients With Content and Watch Your Leads Grow From the moment the internet opened for business, content has worn the crown, driving visibility and rankings in search engines. It's long been known that Google and other search engines give greater weight to fresh and relevant content and that keywords and phrases … [Read more...]
The Value of Using an Experienced Professional to Write Your Website Content
Why It's Not a Good Idea to Write Your Own Website Content There's an old maxim that says an attorney who represents themself in court has a fool for a client. Though it won't necessarily make you a fool, there's a significant risk that if you choose to write your own website content, you won't maximize the potential effectiveness … [Read more...]
