Strategies to Effectively Build a Legal Practice Building a client base for your law practice doesn’t just happen by itself. You may get a few clients from word of mouth or by putting your name on a sign. Real growth, though, requires a process. You need to effectively generate leads, then convert those leads to clients. The … [Read more...]
Five Ways Bankruptcy Attorneys Can Get Leads
Effective Strategies for Building Your Bankruptcy Law Practice The practice of bankruptcy has become even more competitive in the aftermath of the COVID-19 pandemic, as many Americans struggle financially due to job loss or other factors. As a bankruptcy lawyer, you want to take a systematic approach to marketing your practice so … [Read more...]
Video Production As Part of Your Legal Marketing
Effectively Using Legal Video Production to Build Your Practice If you’re looking for a powerful way to improve your online visibility and attract prospective clients for your law practice, consider legal video production. An effective video campaign can bring a wide range of benefits, including: Increase traffic and … [Read more...]
The Top Benefits of Directory Listings for Lawyers
How Directory Placements Can Help Build Your Practice When you’re spending money to maximize your visibility and generate leads for your law practice online, it’s all about return on investment (ROI). You want an affordable tool that will generate relevant leads—i.e., people who will contact your firm—so that you have the … [Read more...]
Strategies for Law Firm Link Building
Maximize Your Visibility with Backlinks In the highly competitive market for legal services, you need to keep your eyes open for cost-effective strategies to give you an edge. One of the most powerful ways to do that is through link building, where potential clients are driven to your site through inbound links from other … [Read more...]
Why Attorney Directory Listings Are a Good Investment
The Benefits of an Online Legal Directory Listing In digital marketing, one of the most important goals is visibility. You want assurances that the information you make available online is seen, ideally by those prospective clients who would most benefit from (and be able to pay for) your services. One of the most affordable and … [Read more...]
A Step-by-Step Guide to Optimizing Your Law Firm Website
Online Marketing Strategies for Maximizing Your Visibility In the practice of law in the 21st century, you're always looking for cost-effective ways to bring in new clients. With estimates that nearly half of all consumers looking for legal services begin their search online, it makes sense that your time, energy, and attention … [Read more...]
The Benefits of Email Marketing for Your Law Firm
Essential Components of a Successful Email Campaign Though email has been with us since the inception of the digital marketing age, it remains one of the most cost-effective ways to build any business, including a law practice. Among the many benefits of a targeted and well-constructed email marketing campaign are: The … [Read more...]
Marketing Strategies for Estate Planning Attorneys
Building Your Practice in a Competitive Market An estate planning practice offers concrete benefits: The rewards are fairly immediate, with the preparation and execution of effective estate planning documents. It's not about "winning" and "losing," so you typically have higher client satisfaction. It can be a lucrative … [Read more...]
Marketing Your Personal Injury Law Practice
Strategies for Standing Out from the Competition In today's legal market, it's no exaggeration to recognize that you'll need an online presence if you have any realistic expectation of success. While a website is a must, it's really just a start. To effectively compete in the cutthroat world of personal injury litigation, you need … [Read more...]
