Optimizing Your Website for Local Visitors Can Reap Big Rewards
If your practice is like most, the vast majority of your clients will be local—individuals or business owners who can come and see you, who can put a face to a name. In a profession where trust is a key component, doing business locally is important. In your online marketing, then, it’s critical that you take the right steps to ensure that you get found by your neighbors and others in your local community. Here are the top reasons why local search engine optimization can help you build your law practice.
Reason #1 — The Internet Is Now the Preferred Way to Find Local Goods and Services
Plain and simple—it’s how people find the things they need. According to studies, nearly half of all Google searches (46%) are local. Nearly everyone (96% of those surveyed) conducted a local search on their PC or mobile device, and more than three-quarters (78%) of all mobile searches led to a purchase.
Reason #2 — Online Searches Have a Higher Conversion Rate than Other Types of Advertising
Studies show that the percentage of visitors who become customers/clients is higher for the Internet than any other mode of advertising. In some studies, local businesses found that approximately half the people who viewed their online marketing contacted them and became customers.
Reason #3 — Local SEO Is More Cost-Effective
Unlike most other types of advertising, such as direct mail, phone book ads, and local newspapers, local search involves little wasted effort. You won’t have hundreds or thousands of print ads that get tossed in the waste basket without being seen. Your potential customers will see your advertising only when they need to. As a result, the people who see your ad already have an interest in your services (that’s what brought them to your online marketing in the first place) and they are more likely to contact you. In addition, there are hundreds of free online business directories, including Google My Business and Bing Places for Business, so you can effectively market your services locally at significantly less expense.
Reason #4 — Local Web Visitors Trust Online Reviews
The best clients always come as referrals from other clients or other professionals who trust you—there’s nothing better than a personal recommendation, right? Not necessarily. A Local Customer Review survey conducted in 2014 found that 88% of respondents put as much faith in online reviews as they did personal recommendations.
Reason #5 — Local Search Is More Targeted and Timely
While most people use local search to find a specific service provider or store, many also use it to find certain goods or services. Furthermore, people tend to search primarily when their need is most pressing. Integrating local search strategies into your online marketing campaign puts you in a better position to be found when local clients need legal help. It can also ensure that they have visibility to your practice at the time they most need your services.
GetLegal Provides Comprehensive Search Engine Marketing and Optimization Services
At GetLegal, we bring decades of SEO experience to our clients. We have a comprehensive understanding of search engines and the specific strategies to help you maximize your visibility online.