What You Need to Know About Reputation Management
Reputation management. Why do we even need it?
There are major downsides to living your life online. Aside from Snapchat, a kind of visual Facebook for the younger generation, which is supposed to self-destruct photos in seconds (and now there’s ways that photos can be undeleted), we have little control over how we appear on the Internet.
A disgruntled client who feels like taking revenge can easily damage your law firm’s reputation and there will be almost nothing to stop that from happening – even if he or she is not tech savvy. There are easy places to post reviews on all the major search engines. And let’s don’t forget Facebook and other social media and community forums.
Bad Review – Bad for Client Retention
For a long time (in Internet technology evolution) there was nothing you could do about a bad review except seek to scale the oracle of Google and get it removed – not!
Thus enters a new profession: online reputation managers.
Reputation managers specialize in helping you manage your reputation. They are part tech-savvy, part SEO consultant, part-marketing consultant, and part-online guru – and they make a living by scouring your rep clean.
Track, Consolidate, and Orchestrate a Unified Image on the Internet
But that’s not all Reputation Management experts do. They track and consolidate all your good reviews in one place, which increases their search engine ranking potential. This also causes any bad or middling reviews to drop lower in the rankings. And most people won’t bother to look further than the first or second review or link about you or your law firm.
Another benefit of reputation management is that it also works to drive qualified traffic – that means the type of client you want – to your website, which increases your chance of engaging and retaining a piece of the pie of the 21.9 percent of people who start their search for an attorney online.
Most people report that after getting a referral, they will look you up online. If your ” many “storefronts” – your website, a negative Yahoo review, embarrassing social media, or old college frat-girl/boy photos are putting you or your law firm in a bad light, they might just click right on by to the next attorney in your geographic range and practice area.
Do Brand Managers Actually Erase the Negatives?
Even lawsuits up to this printing have not been able to erase negatives, including negatives that are not true. The good news? If it’s not on Page 1 of Google, 99.9 percent of searchers are not going to look further – and further, it’s not relevant – unless it’s a stalker or an old flame.
When Should I Seek Reputation Management?
Most of the time, damage is done and then a law firm or attorney seeks to repair a problem. It’s a lot better, less expensive, and works for your overall image if you choose to proactively manage your reputation online.
Did you know that there are even websites that publish information now in the public domain – – no matter how old. For example, in Minnesota, there’s a company that publishes photographs of mug shots of people who have been arrested. The only way to get these removed is to pay the company.
What Can GetLegal Do to Help Me With Reputation Management?
We offer a product called Catalyst, which is focused on proactively managing your law firm’s reputation online across all search engines, review sites, social media forums, and more. Call us at 877-359-7077 if you have more questions or want to discuss what we can do for you.