Is Print Dead Yet? Print Versus Online
The Washington Post recently sold to Amazon founder Jeffrey P. Bezos in what many called a pity purchase. The flagship leading newspaper that at one time was worth possibly billions sold for a pittance, at $250 million.
Do print ads still have a purpose, even in today’s marketing world?
Ready to work on a marketing solution with a vested partner that understands how to orchestrate methods and ideas together? Request a free consultation: 877-359-7077.
Pros to Print
Print is tangible, credible, and there’s no fear of a virus reading a magazine ad. Print has a great aesthetic. Consumers are more engaged when reading print matter, as opposed to the way that they “read” web matter. Essentially websites are skimmed, not read, in as little as 15 seconds. This is because people actually read text online 20 – 30 % slower than text on a printed paper. (Alshaali & Varshney, 2005)
What that means for your business is your advertising and marketing has to matter to the reader. It has to be relevant. It has to be engaging, both from a content and a design perspective. It has to offer useful information, and it has to get them where they want to go — fast. Find out if you are connected with a free website audit.
Pros to Online: Why Print Is Losing
People, especially those power buyers ages in their 30s and 40s, love to go online, for free. They’re not interested in subscribing to newspapers and magazines when they can read them online. Has a newspaper in your town recently met its demise?
Print advertising is most costly than online advertising. Online, if you have solid, engaging, user-targeted content and dynamic syncing across reviews, local search, social media, your website and blog, your consumers will drive your popularity! You essentially control how visible you are going to be – not a print sales rep.
Online Law Firm Marketing Works 24/7
And your advertising is essentially working for you 24/7 – all for just about the initial cost of investing in a website and Facebook page, really.
You set the budget for your advertising online, whereas print is a cost without any guarantee that you will reach your niche. With online marketing, you can track your results.You can in real time see how effective your blog posts are, which web pages are getting the traffic, and which pages and content is actually turning into conversions and retaining of client for you!
Get Started Online Now: 877-359-7077
Find out more about how you can Engage, Attract, and Retain clients with our GetLegal Practice Builder. Call to discuss your questions and opportunities with a consultant local to your practice region: 877-359-7077. We strive to respond to your initial query within a few hours, in most cases.
Get Ready for GetLegal: Serving the Needs of Attorneys Since 1999, From Texas and Across the Nation.