Effective, Targeted E-Mail Marketing Campaigns
Content Strategies | Target Identification and Database Management | Brand Development and Awareness
In any effective digital marketing campaign, it’s critical that you don’t become static, that you reach out to prospective clients with fresh ideas and information on a regular basis. One of the best ways to do this is with a well-conceived and orchestrated e-mail campaign, one that provides recipients with relevant information and an easy way to contact you.
At GetLegal.com, we have considerable experience creating and managing custom e-mail campaigns. We’ll handle all the details for you, working with you to develop a structured approach that keeps your brand in front of potential and existing clients. We’ll work with you to categorize all potential marketing contacts and craft custom e-mail content that appeals to each unique segment.
Design, Drafting and Implementation of Effective E-Mail Campaigns
When you retain us to oversee an e-mail campaign, we’ll start by learning as much as we can about your practice and your prospective clients. We’ll then formulate an overall strategy, identifying:
- The type of content that will most effectively accomplish your objectives
- The appropriate sequencing of e-mails in your overall campaign—how many e-mails should be sent and how often
- The ideal length of each e-mail communication
- Website and e-mail hosting
- Custom content by attorney writers, including website pages and blogs
- Cutting edge video production
- Offline conversion and call tracking
- High level search engine marketing and search engine optimization, including paid search
- Reputation management
- Web analytics
- Social media strategies
- Attorney directory services
In addition to topical content that focuses on the services you offer or appeals to specific legal challenges your prospective customers face, we can also incorporate news about your firm or important changes in laws that affect your clients. We can also prepare and send holiday messages that keep your name in front of prospects.
The Full Range of Our Online Services at GetLegal.com
Custom e-mail campaigns are only a small part of everything we do at GetLegal.com. We also offer: